Overview

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Summary:

As part of our ongoing efforts to enhance our online presence and drive targeted traffic, we are seeking a motivated and skilled SEO Specialist & Ad Manager to join our dynamic marketing team.

Key Responsibilities

  • Conduct comprehensive keyword research to identify opportunities for organic traffic growth.
  • Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
  • Monitor and analyze website performance using SEO tools and make data-driven
  • Collaborate with the content team to create SEO-friendly and engaging content.
  • Develop and optimize landing pages for improved user experience and conversion.
  • Plan, execute, and optimize paid advertising campaigns across various platforms.
  • Monitor ad performance metrics, adjust budgets, and implement A/B testing for continuous improvement.
  • Work closely with the Growth Marketer to align SEO and ad strategies with overall marketing goals.
  • Provide insights and recommendations to enhance the effectiveness of marketing initiatives.
  • Collaborate with other teams to ensure consistency in messaging and branding.
  • Generate regular reports on key SEO and ad performance metrics.
  • Analyze data to identify trends and opportunities for improvement.

Qualifications

  • Proficiency in English language skills at either B2 or C1 level is required
  • English Resume is required
  • Proven experience as an SEO Specialist and/or Ad Manager.
  • Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Experience with SEO tools such as Google Analytics, SEMrush, Moz, etc.
  • Proficiency in managing and optimizing paid advertising campaigns on platforms like Google Ads, Facebook Ads, etc.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration skills.
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