Overview
Job Name: SEO Manager Brazil
Job Type: Contract
Country: Brazil
City:
State: FL
Languages: English (Advanced 80%-100%) – Portuguese (Advanced 80%-100%)
THE CHALLENGE:
Our client is one of the most heavily trafficked websites in the world, the front door for the majority of our customers. In our SEO division, our mission revolves around enhancing natural search traffic and tapping into avenues for growth while ensuring our content strategy resonates with user needs. Moreover, we strive to provide valuable business insights to our teams, empowering them to refine web experiences and campaigns by delving into comprehensive data analysis. Our goal is to elevate the Client experience for every visitor, ensuring excellence throughout their entire interaction with our site.
The local SEO Managers are responsible for identifying key opportunities, based on data, using this to craft and promote impactful, locally relevant customer experiences on Client in alignment with our business strategic goals.
ABOUT YOU:
We’re looking for an SEO enthusiast with expertise in effective techniques and a keen awareness of search trends. The ideal candidate is analytical, data-savvy, and prioritizes user-centric strategies. They should excel in managing multiple projects remotely and collaborate effectively across teams. The SEO manager will focus on refining localized content for organic success. This role, in collaboration with other SEO specialists, leads all aspects of project execution and fosters cross-functional partnerships, notably with LATAM marketing, to enhance overall marketing impact.
WHAT YOU’LL DO:
Responsible for our local ranking and SEO traffic growth objectives.
Conducts keyword research, content and competitor analysis to better optimise existing content, identify gaps, drive new traffic opportunities and influence the overall strategy across client.
Build quarterly roadmaps to reach the local SEO objectives and communicate plans to corporate and local stakeholders.
Collaborate with local vendors to devise SEO content strategies, collaborating closely with Web Production teams via JIRA for seamless execution on a.com. Additionallyfado, coordinate with local agency partners and their respective work agreements, ensuring comprehensive cost allocation and tracking for all quarterly roadmap tasks.
Ensures existing experiences are not only locally and culturally optimised but also meet a high relevance for the primary target keyword.
Identify performance discrepancies and address specific SEO requirements in local markets, collaborating with the Outreach and Technical SEO manager to formulate crucial action items that bolster local market performance.
Analyse the Client website to provide recommendations for search engine improvements in priority markets to identify new opportunities and support wider strategy.
Support the team in the weekly, quarterly monitoring, reporting and communication of SEO health around performance, and search trends, providing meaningful insights.
Socialise wins and milestones and communicate these across various cross-functional partners.
KEY REQUIREMENTS:
English & Portuguese (Brazilian) spoken language. Spanish is also preferred.
4+ years SEO experience managing and delivering SEO projects to the highest standards
A thirst for organization, efficiency, and a keen eye for detail.
Excellent interpersonal skills and an ability to handle multiple simultaneous projects.
Strong understanding of SEO analytics and research platforms as well as familiarity with various third-party SEO solutions
Comfortable using Client Analytics to answer data-related questions both in support of performance reporting and hypothesis definition.
Experience in providing keyword research, forecasts, and performance reports around core SEO metrics, including back-links, keyword ranking and traffic.
Specialist understanding of online marketing and web analytics.
Physical Presentation And PPT Skills Are Essential
Education
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Equivalent of a Bachelors Degree in Marketing, Business Administration, Information Technology, Communications, or Digital Marketing.
